GROUND TRUTH
Commercial clarity for deep tech, before it scales.
HOW WE WORK TOGETHER
A structured path from technical validation to commercial clarity.
01
Discovery call
A first conversation to understand where your technology stands, what you’ve tried commercially so far, and what your main challenges actually are — before recommending anything.
02
The right fit
Based on that conversation, I recommend which engagement actually fits — Discovery Sprint, Strategy Sprint, or Fractional support. Not a menu you have to guess from; a specific recommendation based on where you are.
03
Tailored roadmap & next steps
Every engagement is scoped to what you actually need — the cadence, the focus, the depth. You leave with clear expectations and a roadmap to get there, whether that’s with me or on your own.
SERVICES
Commercial Discovery Sprint
CRL 2–4
“We know the technology works. Do we actually know who needs it?”
Customer discovery, stakeholder mapping, and a recommended beachhead market — grounded in real conversations, not assumptions.
Commercial Strategy Sprint
CRL 4–6
“We know who could buy. Why haven’t we closed anyone yet?”
Market prioritisation, positioning, and a 12-month go-to-market roadmap.
Fractional Commercial Lead
CRL 6+
“We have a plan — who’s actually going to run it, week to week?”
Ongoing commercial leadership, tailored to your pace — from one day a week to a monthly retainer.